07Brand
Brand assets
The lab logo, colours, type, and slide and poster templates. Use them as they are in talks and documents.
01Logo
Logo
Fifteen cells on a 4×4 grid with the top-left cell empty. It starts as a circle at the top left and hardens into a gold pixel at the bottom right.
Mark · dark background
Mark · light background
Horizontal lockup
Horizontal lockup · light
Short lockup SG Lab
One colour (engraving, screen print)
- Clear spaceA quarter of the mark width on every side. Minimum 24 px on screen, 6 mm in print.
- GoldBottom-right cell only. On light backgrounds use deep gold (#A8863F).
- NeverRotate, add or remove cells, gradients, shadows, transparency, gold as a fill.
02Color
Colour
The five neutrals lean slightly warm rather than pure grey. Gold stays under 1% of any screen.
- ink
#111113Primary text, symbol cells, primary button fill - graphite
#1C1C1FDark secondary text (figures beside headings) - slate
#2E2E33Body text, strong rules - mist
#A3A3AD1px rules (50% alpha), placeholder text - paper
#F4F3F0Page background; cards use rules, not fills - gold
#C9A961Accent on dark - gold-deep
#A8863FAccent on light
03Type
Type
Pretendard only. Latin and Hangul keep matching spacing and weight.
- DISPLAY · 600 · −0.03em
From seeing
to making. - HEADING · 600 · −0.02em
Smart Generation Lab
BODY · 400 · line height 1.65We generate images and video with diffusion and multimodal learning, and turn large language models and agent systems into tools people actually use.
LABEL · 500 · +0.1em01 · GENERATIVE MODELS
04Signature
Email signature
Paste into your mail app’s signature settings and replace the name and title with your own.
 |
Sang-Geol Lee, Ph.D. 이상걸
Associate Professor · Dongseo University Department of Computer Engineering (Software)
Smart Generation Lab Principal Investigator
47 Jurye-ro, Sasang-gu, Busan 47011, Korea · Room 903, New Millennium Building
|
Paste into the Mail, Outlook, or Gmail signature editor. The image loads from this site.
05Download
Downloads
The templates embed Pretendard, so they open identically without installing the font.
Logo
Slides (16:9)
- Dark templatePPTX · 11 layouts
- Light templatePPTX · 11 layouts
Poster (A0 portrait)
- Light (print default)PPTX · 841×1189 mm
- DarkPPTX · 841×1189 mm
Lab introduction
- Introduction PDF (English)10 pages · English
- Introduction PPTX (English)light · editable
- Introduction PDF (Korean)10 pages · Korean
- Introduction PPTX (Korean)light · editable
Business card
- Card PDF90×50 mm + 3 mm bleed · 2 pages · print
Video call backgrounds
- Background imagesPNG · dark & light · 1920×1080 · 3840×2160
Pretendard is distributed under the SIL Open Font License 1.1. The logo and templates may be used in materials by Smart Generation Lab members and partner institutions.